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Hilton London Euston

4-star hotel · Bloomsbury, London

Long Weekend score

Mixed

No serious reports. in 294 reviews

Guests rate nearly every hotel highly: half the hotels in London are rated 8.2 out of 10 or more. So our score shows how a hotel compares with the rest, not how luxurious it is.

  • Rated higher than 23% of London hotels
  • 74% of guest comments are praise
  • 87% of guest photos show no damage
How this score is made
  • Rated higher than 23% of London hotels. Compared with 5,640 hotels in London. Counts for 50% of the score.
  • 74% of guest comments are praise. 541 praise, 186 complain. Counts for 30% of the score.
  • 87% of guest photos show no damage. 52 of 60 photos. Counts for 20% of the score.
  • Serious reports are never counted in. They are flagged beside the score, because one matters even when everything else is good.
  • $337 a nighttypical for two, before tax · from $187
  • 4 min walkto the nearest station
  • 294 guest reviewsfrom the last 2 years
  • 60 guest photostheirs, not the hotel's
Hilton London Euston$337 a typical night
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At a glance

For

  • 15 min walk to the British Museum1.1 km by road
  • A station within walking distanceA station is 336 m away
  • Location152 praise · 0 complain
  • Breakfast80 praise · 9 complain
  • Food11 praise · 1 complain

Against

  • On a main road: Upper Woburn Place19 m from the building
  • Room condition37 complain · 3 praise
  • Quiet at night21 complain · 12 praise
  • Heating and air conditioning29 of 294 guests
  • Value14 complain · 11 praise

What guests reported

What guests say

294 reviews from the last 2 years. Most praised: location (152 guests). Weakest: room condition, where 37 of the 40 who mention it complain.

Location1520Strength

The price-quality ratio and location are excellent, the two-story suites are extremely comfortable, and everything is handled with a clear focus on the guest.

Google, August 2026, rated 5/5 by this guest

Great hotel in an excellent location.

Google, June 2026, rated 5/5 by this guest
Food111Strength

Room Service was quick and the food was very good.

Booking network, March 2026, rated 7/10 by this guest

Great location near Euston train station made it easy to get around London and beyond.

Booking network, December 2025, rated 10/10 by this guest

when requested I was still waiting for sauce I was told it would take longer as the Peppercorn sauce was still frozen ???

Booking network, July 2026, rated 7/10 by this guest
Breakfast809Strength

Nice hotel with good facilities and great breakfast.

Booking network, January 2026, rated 8/10 by this guest

Breakfast is plentiful and a vast range.

Google, June 2026, rated 5/5 by this guest

Cooked breakfast was overcooked but lots of other options

Booking network, August 2026, rated 10/10 by this guest
Beds296Mostly good

The rooms are nice and the beds are very comfy and the included toiletries are great.

Google, July 2026, rated 5/5 by this guest

Super comfy beds and all of the staff were really friendly and helpful.

Tripadvisor, May 2026, rated 5/5 by this guest

The bed and pillows were not as comfortable as we would have liked.

Booking network, March 2026, rated 8/10 by this guest
Cleanliness6716Mostly good

rooms where clean and had fridge and coffee and tea making facilities.

Google, July 2026, rated 4/5 by this guest

Lovely comfortable stay very clean and close to everything

Booking network, December 2025, rated 9/10 by this guest

We stayed in room 125 and it was clean to a point but the table was very dusty the main one and the side one next to the chair I had to clean in before putting things on it.

Booking network, August 2026, rated 8/10 by this guest
Staff15058Mostly good

The staff are wonderful, especially Robert and Abucar, who were incredibly helpful and attentive.

Google, July 2026, rated 5/5 by this guest

The staff are wonderful—especially Robert, who was incredibly helpful and attentive.

Tripadvisor, July 2026, rated 5/5 by this guest

Reception staff unapproachable.

Tripadvisor, March 2026, rated 2/5 by this guest
Room size2318Split

A bit hard to maneuver in.

Google, July 2026, rated 3/5 by this guest

Tiny room, we couldn’t get two suitcases open at the same time due to limited floor space.

Booking network, January 2026, rated 4/10 by this guest

Water pressure in shower was awful.

Booking network, January 2026, rated 7/10 by this guest
Value1114Split

A little bit expensive tor a two night stay compared to other hotels

Booking network, May 2026, rated 10/10 by this guest

Especially since the price we paid per night wasn't cheap.

Google, January 2026, rated 3/5 by this guest

Only slight niggle - was a bit pricy

Google, April 2026, rated 4/5 by this guest
Quiet at night1221Weak spot

You can easily hear people in the hall or I.

Google, February 2026, rated 5/5 by this guest

A little bit noisy with traffic and nearby fire station

Booking network, May 2026, rated 7/10 by this guest

Bad thing: Directly on road, and windows are not sound proof - so you have sleepless night with cars sound and if you are on ground floor, like I was staying then you will have free traffic vibrations and pollution in your room.

Google, June 2026, rated 1/5 by this guest
Views36Weak spot

£260 for a room without windows.

Google, April 2026, rated 2/5 by this guest

One of our rooms looked out into a meeting room which was very strange.

Booking network, July 2026, rated 7/10 by this guest

Our room only had an internal window looking into a conservatory which made it feel quite dingy and claustrophobic.

Booking network, July 2026, rated 6/10 by this guest
Room condition337Weak spot

Some areas are a little dated.

Booking network, April 2026, rated 7/10 by this guest

My room was a bit limited: a lamp didn’t work and slightly out dated tech.

Booking network, June 2026, rated 8/10 by this guest

Entrance of the place have stairs so literally u have to carry your bag inside n out.old rooms.it really needs refurbishment.

Booking network, January 2026, rated 6/10 by this guest

Who stays, and their score out of 10

Couples7.4216 reviews
Families7.7184 reviews
Solo travellers7.2122 reviews
Friends7.471 reviews
Business trips6.155 reviews

From every review of the last two years that gives a score and says who travelled, including those with no words.

All 1,870 Google ratings

5 stars37%
4 stars29%
3 stars17%
2 stars7%
1 star10%

Problems guests raised

Raised most: heating and air conditioning, in 29 of 294 reviews.

Heating and air conditioning29 of 2941 in 10 reviews

The air conditioner in the room was almost useless and the window didn't close tightly.

Booking network, March 2026, rated 5/10 by this guest

Room 1 - broken AC, crazy hot, locked windows.

Google, May 2026, rated 1/5 by this guest
Complaints the hotel left unresolved21 of 2941 in 14 reviews

Perfect location but arrogant manager not helpful nor listens or never Try solve any issues 😉 as everything no no amd no when dealing with rectal reservation things are handled more professional

Google, December 2025, rated 4/5 by this guest

Sent a couple of emails for invoice but still not received

Booking network, March 2026, rated 7/10 by this guest
Something broken in the room21 of 2941 in 14 reviews

Door key didn't work twice had to go to reception to get reset slightly inconvenient

Booking network, March 2026, rated 8/10 by this guest

Fridge in the room did not work.

Booking network, July 2026, rated 8/10 by this guest
Problems in the bathroom18 of 2941 in 16 reviews

Very long time to wait for warm water.

Booking network, August 2026, rated 8/10 by this guest

Shower was poor, very low water pressure

Booking network, July 2026, rated 9/10 by this guest
Unexpected charges and refunds11 of 2941 in 27 reviews

My partner has COVID and they were stating we had to pay an additional £250 to change dates for one night or to cancel the dates without a refund.

Google, October 2026, rated 1/5 by this guest

The front desk personnel of Massimo (dishonest and made mistakes on the billing ) and Natish (rude) ruined what would have otherwise been a nice stay in London.

Google, April 2026, rated 1/5 by this guest
A booking not honoured9 of 2941 in 33 reviews

Room - had to be moved as air conditioning wasn't working properly

Booking network, August 2026, rated 5/10 by this guest

We had to change rooms twice, first because the air conditioning was not working and second the room did not have a bath

Booking network, August 2026, rated 8/10 by this guest

Serious reports

None found in 294 reviews.

Someone fell illNone found
Bed bugs or bitesNone found
Something stolenNone found
Harassment or discriminationNone found
A physical hazardNone found

Photos, checked

8 of the 60 guest photos we checked show damage or dirt (13%).

Guest photos showing damage or dirt8 of 6013%

Of 60 guest photos, 8 show damage or dirt: dirty surfaces in 3, stains in 2, peeling paint or cracks in 2 and crowding in 1. Of the hotel's own 40, 0 do.

What it advertises, against the photos

Landmark viewin 0 of the hotel’s photos · 3 of guests’In photos, not advertised

Guests’ photos confirm: restaurant (2), bar (2), bathtub (1).

The hotel says it has no swimming pool, spa or hot tub.

Price, place and rooms

Price

$337 is a typical night, from 308 dates checked in the coming year.

$337Typical night
$187Cheapest night
$1,454Dearest night

Weekends cost 8% less than weekdays

A typical night, month by month

Cheapest month: Jan 2027, $243Dearest month: Jun 2027, $412

Prices on booking sites, the day we checked

What each seller advertised on the one day we checked, so these sit outside the year-wide figures above and can fall below the typical price.

  • pilotplans.com$307
  • stayforlong.co.uk$311
  • travelportal.io$313
  • lastminute.com$313
  • Booking.com$314
  • Trip.com$314
  • expedia.co.uk$314
  • Hotels.com$314

Lowest advertised nightly rate for two adults; taxes and local fees are not included. Shown in US dollars.

Nearby

The nearest station is 336 m away by road, about 4 minutes on foot. There are 3 bars or clubs within 200 metres.

  1. Nearest main road: Upper Woburn Place19 m
  2. Nearest station4 min walk336 m by road
  3. Nearest shop: Nisa Local5 min walk347 m by road
  4. The British Museum15 min walk1.1 km by road
  5. Big Ben3.3 km
  6. Buckingham Palace3.9 km
  7. Tower Bridge5.2 km

The lines are 5, 10 and 15 minutes on foot.

Bars and clubs right outside, within 200 m3
Places to eat within a 5 minute walk128

Distances follow the streets, not straight lines.

Rooms

13 room types, from 10 to 43 m².

  • Single Room10 m²Sleeps 1Balcony in its photos
  • Room, 1 Twin Bed15 m²Sleeps 1
  • Double Room16 m²Sleeps 2
  • Triple Room16 m²Sleeps 31 Double bed
  • Room, 1 Double Bed16 m²Sleeps 2
  • Deluxe Room, 1 Double Bed16 m²Sleeps 2
The other 7 room types
  • Deluxe Double Room18 m²Sleeps 2
  • Twin Room20 m²Sleeps 2
  • Family Room (Superior)20 m²Sleeps 41 King bed
  • Superior Family Room22 m²Sleeps 41 Double bedBathtub in its photos
  • Family Room24 m²Sleeps 31 Double bed
  • Suite (Bloomsbury - Split in 2 floors)43 m²Sleeps 41 Queen Bed + 1 Sofa bed
  • Executive Suite43 m²Sleeps 41 Double bed

From the hotel's own room descriptions, checked against each room's photos.

How it compares

How it ranks

Guests who booked rate it 7.5 out of 10. Only 23% of the 5,640 hotels in London are rated lower, and a typical one is rated 8.2.

Every review site, out of 100

Google743.7 of 5 · 1,870 reviews
Tripadvisor663.3 of 5 · 3,020 reviews
Booking sites, guests who stayed757.5 of 10 · 2,369 reviews

36 Google reviewers ticked "Quiet", yet 21 guests complain about noise, and Upper Woburn Place runs 19 m away.

If room condition matters to you

Here, 37 of the 40 guests who mention room condition complain. These nearby hotels do better on it.

Holiday Inn London - Bloomsbury by IHGBloomsbury · scored 95 out of 100 · $284 a night592StrengthBankside Hotel, Autograph CollectionSouth Bank · scored 98 out of 100 · $476 a night380StrengthRoyal Lancaster LondonCity of Westminster · scored 98 out of 100 · $432 a night90Strength

More hotels in London

The nearest first, with our score for each.

Holiday Inn London - Bloomsbury by IHGBloomsbury · $284 a typical night95 · StrongCity Sleeper at Royal National HotelBloomsbury · $142 a typical night93 · StrongTavistock HotelBloomsbury · $128 a typical night66 · GoodThe Memoir ClubBloomsbury · $224 a typical night63 · MixedRoyal National HotelBloomsbury · $125 a typical night59 · Mixed

All hotels in London

How we know

294 reviews counted · 100 photos checked · updated 10 October 2026
  • We collected this hotel's 831 most recent reviews from Google, Tripadvisor and the Booking network. 294 of them describe a stay in the last 2 years and are the ones counted here; the rest were 195 older, 54 in other languages, 284 with a score but no words and 4 about the restaurant rather than a stay.
  • The hotel replied to 176 of its 200 newest Google reviews.
  • 17 in every 100 reviews thank a staff member by name.
  • 13 reviews mention a free upgrade, a cake or a gift.
  • We looked at 100 photos: the first 40 of the hotel's own and the 60 newest from guests.
  • Every number on this page is counted, not estimated. Anything in quotation marks is a guest's own words.
Hilton London Euston1 of 5
The front facade of a brick hotel building with white classical columns, a central entrance canopy, and steps leading up to the doors.
The front facade of a brick hotel building with white classical columns, a central entrance canopy, and steps leading up to the doors.
The front facade of a multi-storey brick hotel building with white pilasters, a canopied entrance with steps, and a branded sign above the doors, viewed from the street.
The front facade of a multi-storey brick hotel building with white pilasters, a canopied entrance with steps, and a branded sign above the doors, viewed from the street.
An outdoor wooden-decked terrace with wicker chairs and laid tables, enclosed by a brick wall and overlooking surrounding brick buildings and trees.
An outdoor wooden-decked terrace with wicker chairs and laid tables, enclosed by a brick wall and overlooking surrounding brick buildings and trees.
A hotel bedroom with a king bed, a grey sofa, a round wooden table and an armchair beside tall windows with beige curtains.
A hotel bedroom with a king bed, a grey sofa, a round wooden table and an armchair beside tall windows with beige curtains.
A glass-roofed restaurant with white columns, laid dining tables and a potted palm, with brick buildings visible through the windows.
A glass-roofed restaurant with white columns, laid dining tables and a potted palm, with brick buildings visible through the windows.

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