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Best Western Premier Herald Square

3-star hotel · Midtown South, New York

Long Weekend score

Mixed

4 serious reports in 298 reviews. See them

Guests rate nearly every hotel highly: half the hotels in New York are rated 8.4 out of 10 or more. So our score shows how a hotel compares with the rest, not how luxurious it is.

  • Rated higher than 35% of New York hotels
  • 90% of guest comments are praise
  • 92% of guest photos show no damage
How this score is made
  • Rated higher than 35% of New York hotels. Compared with 819 hotels in New York. Counts for 50% of the score.
  • 90% of guest comments are praise. 580 praise, 65 complain. Counts for 30% of the score.
  • 92% of guest photos show no damage. 55 of 60 photos. Counts for 20% of the score.
  • Serious reports are never counted in. They are flagged beside the score, because one matters even when everything else is good.
  • $219 a nighttypical for two, before tax · from $102
  • 3 min walkto the nearest station
  • 298 guest reviewsfrom the last 2 years
  • 60 guest photostheirs, not the hotel's
Best Western Premier Herald Square$219 a typical night
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At a glance

For

  • 6 min walk to the Empire State Building475 m by road
  • A station within walking distanceA station is 197 m away
  • Empire State Building view9 guest photos show it
  • Staff228 praise · 4 complain
  • Location155 praise · 0 complain

Against

  • Room size27 complain · 6 praise
  • Quiet at nightcomplaints rising: 0.0 in 100 a year ago, 5.9 now16 complain · 14 praise
  • Unexpected charges and refundscomplaints rising: 0.0 in 100 a year ago, 8.5 now23 of 298 guests

What guests reported

What guests say

298 reviews from the last 2 years. Most praised: staff (228 guests). Weakest: room size, where 27 of the 33 who mention it complain.

Location1550Strength

Location is excellent, staff hospitality is exceptional .

Booking network, February 2026, rated 10/10 by this guest

Hotel was very conveniently located to Broadway, shopping, and many other attractions.

Tripadvisor, January 2026, rated 5/5 by this guest
Cleanliness1021Strength

Comfy bed and pillows, immaculately clean and to top it off view of the Empire State building.

Tripadvisor, December 2025, rated 5/5 by this guest

Rooms are compact but clean and comfortable.

Tripadvisor, June 2026, rated 5/5 by this guest

Not clean, small room and so high price

Booking network, December 2025, rated 7/10 by this guest
Staff2284Strength

Great location, Mina and every staffs are very nice and friendly, I really like the good vibes of the staff here.

Booking network, November 2025, rated 9/10 by this guest

They were so friendly, accomodating & very helpful in assisting us with our acvomodation concerns.

Google, September 2026, rated 5/5 by this guest

Staff very rude specially the manager her name is Gehad Abdelhamid she ask me if I check out she would refund me one night , the issue was no water from 8 pm thru 3 am how ca be that possible !!!!!

Booking network, May 2026, rated 1/10 by this guest
Beds224Mostly good

Amazing shower, very comfortable beds, the Wi-Fi worked perfectly throughout our stay, and the air conditioning was always spotless.

Google, September 2026, rated 5/5 by this guest

Clean rooms with comfortable bedding is a must for us and we were happy with the experience

Google, June 2026, rated 5/5 by this guest

The AC didnt work well, so i request to change a room and the bed wasnt too good.

Google, August 2026, rated 4/5 by this guest
Views163Mostly good

And, we even had a peekaboo view of the Empire State Building.

Google, July 2026, rated 5/5 by this guest

View from the room was amazing!

Booking network, February 2026, rated 9/10 by this guest

We got the view in the wall, so that wasn’t too great.

Booking network, April 2026, rated 7/10 by this guest
Breakfast133Mostly good

Nice cafè inside for breakfast.

Google, May 2026, rated 4/5 by this guest

Extra stars for Laxmi for wonderful breakfast and front desk service.

Google, September 2026, rated 5/5 by this guest
Valuecomplaints rising: 0.0 in 100 a year ago, 2.6 now247Mostly good

Very good value, good location.

Tripadvisor, September 2026, rated 5/5 by this guest

I have had a great time here and enjoyed all the facilities provided, would definitely reccomed as an affordable option that is a great value for your money spent.

Google, June 2026, rated 5/5 by this guest

Noise, price for a basic, no frill hotel

Booking network, September 2026, rated 7/10 by this guest
Quiet at nightcomplaints rising: 0.0 in 100 a year ago, 5.9 now1416Split

Noisy if you face the streets but it’s New York.

Booking network, October 2025, rated 7/10 by this guest

Noises from next door might bother you.

Google, May 2026, rated 3/5 by this guest

Room walls are very thin, can hear neighbors, but maybe that is just NY.

Tripadvisor, November 2025, rated 4/5 by this guest
Room size627Weak spot

room was a bit small, it's ok for a couple of nights

Booking network, June 2026, rated 9/10 by this guest

Clean and professional if slightly small room.

Booking network, May 2026, rated 8/10 by this guest

The room was small but my clean and had everything we needed.

Tripadvisor, January 2026, rated 5/5 by this guest

Too few mentions to judge: room condition and food.

Who stays, and their score out of 10

Families8.6274 reviews
Friends8.4101 reviews
Couples8.2100 reviews
Solo travellers8.179 reviews
Business trips9.423 reviews

From every review of the last two years that gives a score and says who travelled, including those with no words.

All 1,934 Google ratings

5 stars67%
4 stars22%
3 stars5%
2 stars1%
1 star5%

Problems guests raised

Raised most: unexpected charges and refunds, in 23 of 298 reviews.

Unexpected charges and refundscomplaints rising: 0.0 in 100 a year ago, 8.5 now23 of 2981 in 13 reviews

Leaving the bags at the hotel had a cost of 5 dollars per bag with no consideration.

Tripadvisor, June 2026, rated 1/5 by this guest

If you have a flight late after checkout, then you have to pay for luggage storage

Booking network, April 2026, rated 9/10 by this guest
Heating and air conditioningcomplaints rising: 0.0 in 100 a year ago, 3.3 now9 of 2981 in 33 reviews

The room is so small you can barely move, the towels have holes and are see-through, the room would not get warm, and the blanket they provide is laughable.

Booking network, December 2025, rated 1/10 by this guest

Bathroom was a bit tired, heating wasn’t great.

Booking network, January 2026, rated 8/10 by this guest
Complaints the hotel left unresolved5 of 2981 in 60 reviews

the next day, it was back on again.

Google, May 2026, rated 1/5 by this guest
A booking not honoured4 of 2981 in 74 reviews

Arrived at hotel at 7:28pm and was told the reservation was cancelled.

Tripadvisor, August 2026, rated 1/5 by this guest

We stayed for 2 nights, we first requested a room on a high floor which they said they would give us, but ended up in the 5th floor because a high floor wasn't available.

Google, June 2026, rated 3/5 by this guest
Something broken in the room3 of 2981 in 99 reviews

Had trouble with my TV, and pranuai helped and was very good at his job, and very welcoming and nice.

Google, June 2026, rated 4/5 by this guest

Serious reports

4 in 298 reviews, most common first. Shown beside the score, never averaged into it.

Bed bugs or bites2 of 298 reviews

Bed BUGS moved my room , bites everywhere , managment said they would inspect and make report and call and never did or refund !

Booking network, September 2025, rated 2/10 by this guest

Update: seems they have beg bugs and mites.

Google, May 2026, rated 1/5 by this guest
Someone fell ill1 of 298 reviews

Also, the room was quite cold but the heating was not working so I got a bad cold.

Google, September 2026, rated 2/5 by this guest
A physical hazard1 of 298 reviews

I notified the front desk staff that there was a crack in the ceiling, which struck our daughter.

Tripadvisor, January 2026, rated 1/5 by this guest
Something stolenNone found
Harassment or discriminationNone found

These are guests' own accounts from their reviews. We have not verified them, and the hotel may dispute them. A report is counted only when the guest says it happened at the hotel and holds the hotel responsible.

Photos, checked

5 of the 60 guest photos we checked show damage or dirt (8%).

Guest photos showing damage or dirt5 of 608%

Of 60 guest photos, 5 show damage or dirt: peeling paint or cracks in 3, stains in 2, litter or dirty water in 1 and dirty surfaces in 1, and some photos show more than one. Of the hotel's own 33, 0 do.

Guests’ photos confirm: landmark view (9).

The hotel says it has no swimming pool, spa or hot tub.

Price, place and rooms

Price

$219 is a typical night, from 305 dates checked in the coming year.

$219Typical night
$102Cheapest night
$551Dearest night

Weekends cost 21% more than weekdays

A typical night, month by month

Cheapest month: Jan 2027, $122Dearest month: Dec 2026, $375

Prices on booking sites, the day we checked

What each seller advertised on the one day we checked, so these sit outside the year-wide figures above and can fall below the typical price.

  • traveluro.com$306
  • Super.com$309
  • trivago.deals$310
  • Vio.com$310
  • deals.dealbase.com$310
  • hotelsinamerica.com$330
  • h-en.reserving.com$338
  • billabook.com$342

Lowest advertised nightly rate for two adults; taxes and local fees are not included. Shown in US dollars.

Nearby

The nearest station is 197 m away by road, about 3 minutes on foot. There are 6 bars or clubs within 200 metres.

  1. Nearest shop: In A New York Minute Grab N' Gi2 min walk124 m by road
  2. Nearest main road: West 34th Street132 m
  3. Nearest station3 min walk197 m by road
  4. The Empire State Building6 min walk475 m by road
  5. Times Square10 min walk742 m by road
  6. Rockefeller Center16 min walk1.2 km by road
  7. The Brooklyn Bridge5.9 km

The lines are 5, 10 and 15 minutes on foot.

Bars and clubs right outside, within 200 m6
Places to eat within a 5 minute walk265

Distances follow the streets, not straight lines.

Rooms

4 room types, from 16 to 21 m².

  • Queen Room with Roll-In Shower - Mobility Accessible/Non-Smoking16 m²Sleeps 2
  • King Room20 m²Sleeps 2
  • Executive King Room - Non-Smoking20 m²Sleeps 2
  • Double Room with Two Double Beds21 m²Sleeps 4

From the hotel's own room descriptions, checked against each room's photos.

How it compares

How it ranks

Guests who booked rate it 8.1 out of 10. 35% of the 819 hotels in New York are rated lower, and a typical one is rated 8.4.

Every review site, out of 100

Google884.4 of 5 · 1,934 reviews
Tripadvisor904.5 of 5 · 2,967 reviews
Booking sites, guests who stayed818.1 of 10 · 983 reviews
Trip.com864.3 of 5 · 66 reviews

29 Google reviewers ticked "Quiet", yet 16 guests complain about noise.

Tripadvisor rates it 90 out of 100 and Booking network rates it 81. Booking network only takes reviews from people who booked and stayed, while Tripadvisor takes them from anyone.

If room size matters to you

Here, 27 of the 33 guests who mention room size complain. These nearby hotels do better on it.

Executive Hotel Le Soleil New YorkMidtown South · scored 88 out of 100 · $353 a night3821Mostly goodThe Gregorian HotelMidtown South · scored 85 out of 100 · $297 a night517StrengthHomewood Suites by Hilton New York/Midtown Manhattan Times Square-South, NYMidtown South · scored 83 out of 100 · $406 a night325Strength

More hotels in New York

The nearest first, with our score for each.

The Langham, New York, Fifth AvenueMidtown South · $656 a typical night92 · StrongExecutive Hotel Le Soleil New YorkMidtown South · $353 a typical night88 · StrongThe Gregorian HotelMidtown South · $297 a typical night85 · StrongArlo NoMadMidtown South · $320 a typical night84 · StrongRenaissance New York Midtown HotelMidtown South · $649 a typical night82 · Strong

All hotels in New York

How we know

298 reviews counted · 93 photos checked · updated 12 October 2026
  • We collected this hotel's 839 most recent reviews from Google, Tripadvisor and the Booking network. 298 of them describe a stay in the last 2 years and are the ones counted here; the rest were 172 older, 124 in other languages, 243 with a score but no words and 2 about the restaurant rather than a stay.
  • The hotel replied to 190 of its 200 newest Google reviews.
  • 46 in every 100 reviews thank a staff member by name.
  • 2 reviews mention a free upgrade, a cake or a gift.
  • We looked at 93 photos: the first 33 of the hotel's own and the 60 newest from guests.
  • Every number on this page is counted, not estimated. Anything in quotation marks is a guest's own words.
Best Western Premier Herald Square1 of 5
A made double bed with white pillows and a brown striped cushion sits beside a large window that looks onto an ornate stone building across the street, with a damask-patterned wall and a wall lamp.
A made double bed with white pillows and a brown striped cushion sits beside a large window that looks onto an ornate stone building across the street, with a damask-patterned wall and a wall lamp.
A flat-screen television sits on a white-drawered dresser beside floor-to-ceiling windows overlooking a city skyline with tall buildings and rooftop water towers.
A flat-screen television sits on a white-drawered dresser beside floor-to-ceiling windows overlooking a city skyline with tall buildings and rooftop water towers.
A wood-panelled bar lounge with purple velvet armchairs, round wooden tables with candles, a backlit bar with stools, a wall-mounted television and an orange leather sofa.
A wood-panelled bar lounge with purple velvet armchairs, round wooden tables with candles, a backlit bar with stools, a wall-mounted television and an orange leather sofa.
Exterior of a Best Western Premier hotel building at dusk, with lit windows, green curtains and a hedge in the foreground.
Exterior of a Best Western Premier hotel building at dusk, with lit windows, green curtains and a hedge in the foreground.
An outdoor terrace at dusk with wicker chairs and green cushions, bamboo planting, string lights overhead and a flower arrangement on a round table.
An outdoor terrace at dusk with wicker chairs and green cushions, bamboo planting, string lights overhead and a flower arrangement on a round table.

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