Kimpton Fitzroy London
5-star hotel · Bloomsbury, London
Guests rate nearly every hotel highly: half the hotels in London are rated 8.2 out of 10 or more. So our score shows how a hotel compares with the rest, not how luxurious it is.
- Rated higher than 78% of London hotels
- 77% of guest comments are praise
- 98% of guest photos show no damage
How this score is made
- Rated higher than 78% of London hotels. Compared with 5,640 hotels in London. Counts for 50% of the score.
- 77% of guest comments are praise. 485 praise, 142 complain. Counts for 30% of the score.
- 98% of guest photos show no damage. 59 of 60 photos. Counts for 20% of the score.
- Serious reports are never counted in. They are flagged beside the score, because one matters even when everything else is good.
- $461 a nighttypical for two, before tax · from $298
- 2 min walkto Russell Square station
- 276 guest reviewsfrom the last 2 years
- 60 guest photostheirs, not the hotel's
At a glance
For
- 9 min walk to the British Museum675 m by road
- A station within walking distanceRussell Square is 176 m away
- Staff188 praise · 31 complain
- Location110 praise · 2 complain
- Breakfast54 praise · 9 complain
Against
- On a main road: Russell Square25 m from the building
- Room size44 complain · 13 praise
- Value17 complain · 5 praise
- Room condition13 complain · 11 praise
- Complaints the hotel left unresolved11 of 276 guests
What guests reported
What guests say
276 reviews from the last 2 years. Most praised: staff (188 guests). Weakest: room size, where 44 of the 57 who mention it complain.
Location1102Strength
Great location for a night out at the Theatre - quick cab or a lovely stroll through Russell Square and an easy walk.
Google, March 2026, rated 5/5 by this guest
Beautiful and very unique hotel with an interesting history and a great location.
Google, May 2026, rated 5/5 by this guest
Very nice hotel great staff and very good service, the only negative is that is always an uber or taxi ride to the heart of all the action in regent, oxford streets and Piccadilly circus
Tripadvisor, August 2026, rated 5/5 by this guest
Beds161Strength
The rooms are a bit dated, but the bedding is very good, offering a comfortable night's sleep.
Google, June 2026, rated 5/5 by this guest
The bed is also so comfy and it’s a beautiful property.
Tripadvisor, February 2026, rated 5/5 by this guest
The bed was slanted and uneven.
Tripadvisor, August 2026, rated 1/5 by this guest
Food365Strength
We had a proper Sunday Roast that was outstanding.
Booking network, May 2026, rated 10/10 by this guest
Room was lovely, breakfast room service was amazing and Fitzs restaurant was lovely.
Tripadvisor, June 2026, rated 5/5 by this guest
Food was very expensive for its quality
Booking network, February 2026, rated 7/10 by this guest
Staff18831Strength
The staff's attentiveness, politeness, and helpfulness were particularly outstanding.
Google, June 2026, rated 5/5 by this guest
Breakfast service by ANDREA was absolutely phenomenal.
Tripadvisor, April 2026, rated 5/5 by this guest
The only downside was the slightly indifferent front desk service.
Google, June 2026, rated 5/5 by this guest
Breakfast549Strength
There’s a nice buffet in the morning and you can get made to order eggs.
Google, January 2026, rated 5/5 by this guest
The breakfast was included and just great.
Tripadvisor, February 2026, rated 5/5 by this guest
Also , breakfast was added in our price but it was not that great.
Tripadvisor, April 2026, rated 1/5 by this guest
Cleanliness389Mostly good
The hotel is beautiful and our room was spotless.
Booking network, May 2026, rated 10/10 by this guest
Love the bed and my family had good sleep, clean & quiet room.
Booking network, July 2026, rated 10/10 by this guest
Room wasn’t as clean as I would like - hair on bathroom floor and stained carpet
Booking network, February 2026, rated 5/10 by this guest
Quiet at night1411Split
The only downside this time was that our room was exactly opposite the cleaning/maintenance rooms and thus had a lot of noise and disruption throughout the day.
Booking network, February 2026, rated 8/10 by this guest
My only complaint is that I always end up in a back room and have to listen to neighboring ventilation noise in the night.
Tripadvisor, May 2026, rated 5/5 by this guest
Blasting music, but also strong bass, which caused my room to shake for hours.
Google, May 2026, rated 1/5 by this guest
Room condition1113Split
Otherwise, rooms need maintainance - stained carpet and and ripped curtains.
Google, July 2026, rated 4/5 by this guest
The hotel itself, though renovated, rooms are kind of small and you could feel this is a really old hotel (its over 100 years!).
Google, April 2026, rated 4/5 by this guest
Old hotel with history and a lot of character.
Google, April 2026, rated 5/5 by this guest
Room size1344Weak spot
I felt that the Queen room was a bit small for the price paid.
Booking network, September 2026, rated 7/10 by this guest
Rooms are very small and nothing to write home about, staff is either overwhelmed or mildly dismissive, but the location is great; would not recommend for anyone on business or staying for a long time but fine for a quick trip
Google, October 2026, rated 3/5 by this guest
The building looks huge and lavish from the outside, but the rooms are fairly small and simple.
Tripadvisor, January 2026, rated 4/5 by this guest
Value517Weak spot
Worst hotel I've ever stayed in to be honest it was not worth the money the service was terrible the rooms were awful I'm sad to say was very disappointed
Google, May 2026, rated 1/5 by this guest
Absolute lack of service - you just walk past the staff without a hello - had to drag suitcases upstairs to my tiny room - totally over priced for London.
Booking network, September 2026, rated 6/10 by this guest
Room was very small and not comparable in value to other similar hotels.
Tripadvisor, September 2026, rated 3/5 by this guest
Too few mentions to judge: views.
Who stays, and their score out of 10
From every review of the last two years that gives a score and says who travelled, including those with no words.
All 2,399 Google ratings
Problems guests raised
Raised most: complaints the hotel left unresolved, in 11 of 276 reviews.
Complaints the hotel left unresolved11 of 2761 in 25 reviews
I called 12 times, tried multiple different numbers, sent several emails, and received no response
Google, June 2026, rated 1/5 by this guest
I called the reception 3 times to send someone over and see what can be done but noone came.
Booking network, January 2026, rated 4/10 by this guest
Problems in the bathroom10 of 2761 in 28 reviews
Also, water on the bathroom floor caused blockages.
Google, July 2026, rated 5/5 by this guest
The shower drains don’t work, the staff are non-plussed and/or abrupt and no one ever answers the phone
Google, September 2026, rated 1/5 by this guest
Heating and air conditioning10 of 2761 in 28 reviews
Air con was broken unfortunately.
Booking network, June 2026, rated 9/10 by this guest
It was cold and not very warm.
Booking network, April 2026, rated 5/10 by this guest
A slow check-in9 of 2761 in 31 reviews
I showed up early and asked for an early check in and they lost my check in information.
Google, September 2026, rated 2/5 by this guest
We arrived exhausted from an overnight flight, soaking wet, and had to wait FOUR HOURS to check in.
Google, March 2026, rated 2/5 by this guest
Something broken in the room7 of 2761 in 39 reviews
Tv only had free view channels and was difficult to work.
Booking network, May 2026, rated 9/10 by this guest
The only issue I had with the room was that my reading lamp didn’t work which would’ve been handy.
Booking network, May 2026, rated 10/10 by this guest
Unexpected charges and refunds6 of 2761 in 46 reviews
They egregiously overcharged us for everything during our stay.
Google, April 2026, rated 1/5 by this guest
I also don’t love that they automatically add a 5% gratuity on top of your room bill - this adds up fast.
Booking network, April 2026, rated 7/10 by this guest
Serious reports
3 in 276 reviews, most common first. Shown beside the score, never averaged into it.
A physical hazard2 of 276 reviews
The showerhead in my room constantly slipped down, and one time it hit the soap dispenser, knocking the bottle onto my foot hard enough to leave a bruise.
Google, June 2026, rated 3/5 by this guest
Something stolen1 of 276 reviews
While I was standing on the staircase directly outside the entrance of the hotel, my phone was stolen.
Booking network, March 2026, rated 1/10 by this guest
These are guests' own accounts from their reviews. We have not verified them, and the hotel may dispute them. A report is counted only when the guest says it happened at the hotel and holds the hotel responsible.
Photos, checked
1 of the 60 guest photos we checked show damage or dirt (2%).
Guests’ photos confirm: bar (6), bathtub (2), event space (4).
The hotel says it has no swimming pool, spa or hot tub.
Price, place and rooms
Price
$461 is a typical night, from 304 dates checked in the coming year.
Weekends cost 8% less than weekdays
A typical night, month by month
Cheapest month: Jan 2027, $319Dearest month: Jul 2027, $537
Prices on booking sites, the day we checked
What each seller advertised on the one day we checked, so these sit outside the year-wide figures above and can fall below the typical price.
- Vio.com$365
- pilotplans.com$421
- deals.dealbase.com$437
- stayforlong.co.uk$451
- clicktrip.com$455
- evendo.com$468
- Super.com$476
- businesshotels.com$476
Lowest advertised nightly rate for two adults; taxes and local fees are not included. Shown in US dollars.
Nearby
Russell Square station is 176 m away by road, about 2 minutes on foot. There are 5 bars or clubs within 200 metres.
- Nearest main road: Russell Square25 m
- Nearest shop: Tesco Express2 min walk153 m by road
- Nearest station: Russell Square2 min walk176 m by road
- The British Museum9 min walk675 m by road
- Big Ben2.8 km
- Buckingham Palace3.4 km
- Tower Bridge4.6 km
The lines are 5, 10 and 15 minutes on foot.
Distances follow the streets, not straight lines.
Rooms
23 room types, from 10 to 85 m².
- 1 Snug Single Bed10 m²Sleeps 1
- Single Room12 m²Sleeps 1
- Double Room With City View14 m²Sleeps 1A view, going by the room's name
- 1 Snug Double Bed15 m²Sleeps 1
- Queen Room - High Floor16 m²Sleeps 2
- Sleeping Room16 m²Sleeps 21 Double bed
The other 17 room types
- Queen Room16 m²Sleeps 2
- Room, 1 Queen Bed, Accessible20 m²Sleeps 2
- 1 Queen Accessible Roll In Shower20 m²Sleeps 2
- Superior Queen Room - Non-Smoking22 m²Sleeps 2
- Premium Room22 m²Sleeps 21 Double bed
- 1 Queen Premium Park View23 m²Sleeps 2A view, going by the room's name
- 1 Queen Premium Room23 m²Sleeps 2
- Family Room with Two Double Beds24 m²Sleeps 4
- Premium King Room25 m²Sleeps 2
- 1 King Premium Room26 m²Sleeps 2
- Premium Family Room with Two Double Beds33 m²Sleeps 4
- One-Bedroom Suite Accessible Roll In Shower Park View43 m²Sleeps 2A view, going by the room's name
- 1 King Studio Suite Park View43 m²Sleeps 2BathtubA view, going by the room's name
- One-Bedroom Suite Park View46 m²Sleeps 2BathtubA view, going by the room's name
- The Bloomsbury Suite68 m²Sleeps 21 super-king bedBathtub
- Suite85 m²Sleeps 21 super-king bedBathtub
- Family SuiteNot statedSleeps 41 super-king bed + 1 Queen bed
From the hotel's own room descriptions, checked against each room's photos.
How it compares
How it ranks
Guests who booked rate it 9 out of 10. 78% of the 5,640 hotels in London are rated lower, and a typical one is rated 8.2.
Every review site, out of 100
If room size matters to you
Here, 44 of the 57 guests who mention room size complain. These nearby hotels do better on it.
More hotels in London
The nearest first, with our score for each.
How we know
276 reviews counted · 100 photos checked · updated 10 October 2026
- We collected this hotel's 712 most recent reviews from Google, Tripadvisor and the Booking network. 276 of them describe a stay in the last 2 years and are the ones counted here; the rest were 106 older, 38 in other languages, 273 with a score but no words and 19 about the restaurant rather than a stay.
- The hotel replied to 63 of its 200 newest Google reviews.
- 26 in every 100 reviews thank a staff member by name.
- 28 reviews mention a free upgrade, a cake or a gift.
- We looked at 100 photos: the first 40 of the hotel's own and the 60 newest from guests.
- Every number on this page is counted, not estimated. Anything in quotation marks is a guest's own words.