Assembly Leicester Square
3-star hotel · City of Westminster, London
Guests rate nearly every hotel highly: half the hotels in London are rated 8.2 out of 10 or more. So our score shows how a hotel compares with the rest, not how luxurious it is.
- Rated higher than 34% of London hotels
- 74% of guest comments are praise
- 93% of guest photos show no damage
How this score is made
- Rated higher than 34% of London hotels. Compared with 5,640 hotels in London. Counts for 50% of the score.
- 74% of guest comments are praise. 535 praise, 189 complain. Counts for 30% of the score.
- 93% of guest photos show no damage. 56 of 60 photos. Counts for 20% of the score.
- Serious reports are never counted in. They are flagged beside the score, because one matters even when everything else is good.
- $213 a nighttypical for two, before tax · from $102
- 1 min walkto Leicester Square station
- 297 guest reviewsfrom the last 2 years
- 60 guest photostheirs, not the hotel's
At a glance
For
- 14 min walk to the British Museum1.1 km by road
- A station within walking distanceLeicester Square is 89 m away
- Location226 praise · 0 complain
Against
- On a main road: Charing Cross Road17 m from the building
- Room size68 complain · 9 praise
- Value20 complain · 20 praise
- Heating and air conditioning34 of 297 guests
- Unexpected charges and refunds32 of 297 guests
What guests reported
What guests say
297 reviews from the last 2 years. Most praised: location (226 guests). Weakest: room size, where 68 of the 77 who mention it complain.
Location2260Strength
Location at this hotel is unmatched.
Google, May 2026, rated 5/5 by this guest
Unfortunately I believe it was a bit overpriced but the location was good .
Booking network, August 2026, rated 7/10 by this guest
Staff10827Mostly good
Lovely helpful staff on arrival, very comfortable room with good space and aircon, which was so needed during this summer's heatwaves.
Booking network, August 2026, rated 10/10 by this guest
Staff was always friendly.
Booking network, July 2026, rated 8/10 by this guest
Front desk’s lack of empathy was epic.
Google, July 2026, rated 3/5 by this guest
Views3310Mostly good
Having breakfast with a view of the Big Ben and the London Eye ❤️.
Google, July 2026, rated 5/5 by this guest
It has a restaurant on the 10th floor with a stunning view of London.
Google, August 2026, rated 5/5 by this guest
There’s no windows in the room
Booking network, September 2026, rated 9/10 by this guest
Cleanliness7427Mostly good
Hotel room was clean, enough room to lay your head at night and get ready for an adventurous day in London.
Google, August 2026, rated 5/5 by this guest
The location is wonderful, close to everything I needed, the rooms are cozy and clean.
Google, May 2026, rated 5/5 by this guest
There was a suggestive bunny in the corner of the room with a collar on, and leather belts on the bed with a semen stain on it.
Booking network, May 2026, rated 4/10 by this guest
Breakfast177Mostly good
Breakfast was also very good.
Booking network, August 2026, rated 9/10 by this guest
Excellent location and excellent breakfast.
Google, August 2026, rated 5/5 by this guest
Pleasant staff, nice clean room but let down by shocking breakfast
Booking network, May 2026, rated 6/10 by this guest
Room condition95Mostly good
Clean and fairly new hotel.
Google, May 2026, rated 3/5 by this guest
Very clean, nice staff, modern design but very minimalistic room (no TV, no closet, no safe, nice bathroom) so you need to take that into account
Google, May 2026, rated 4/5 by this guest
The rooms are a little run down, with some lights non functional in my room but fine for sleeping in.
Google, September 2026, rated 3/5 by this guest
Quiet at night2415Mostly good
The room was big, peaceful and lovely.
Google, August 2026, rated 5/5 by this guest
Friendly staff, great location, comfy bed and nice & clean room.It’s just round the corner from the main hustle & bustle, so nice and quiet in the evening.
Booking network, August 2026, rated 9/10 by this guest
Doors slamming all night and woken up at 05:00 by slamming doors, room was very noisy door to internal hotel doors
Booking network, August 2026, rated 4/10 by this guest
Beds1510Mostly good
The bed was comfortable with great AC.
Google, June 2026, rated 4/5 by this guest
Everything was clean great location for going to a theatre show bed was comfy good shower plus free shower products and har dyer
Booking network, May 2026, rated 9/10 by this guest
The beds are extremely soft and uneven, which made sleeping uncomfortable.
Google, September 2026, rated 4/5 by this guest
Value2020Split
But I would expect more for £247 per night.
Google, May 2026, rated 3/5 by this guest
Very dynamic pricing, varying from very reasonable, given the location to crazy expensive for the size of the room....if you can pick your dates.
Booking network, May 2026, rated 8/10 by this guest
Certainly substandard considering high cost
Booking network, June 2026, rated 2/10 by this guest
Room size968Weak spot
The rooms are small but fine.
Google, July 2026, rated 3/5 by this guest
The rooms are small, but the service is very pleasant, the location is excellent, we couldn't ask for better.
Google, May 2026, rated 5/5 by this guest
Not much space on the Cozy room and no seating available other than the bed
Booking network, June 2026, rated 7/10 by this guest
Too few mentions to judge: food.
Who stays, and their score out of 10
From every review of the last two years that gives a score and says who travelled, including those with no words.
All 1,757 Google ratings
Problems guests raised
Raised most: heating and air conditioning, in 34 of 297 reviews.
Heating and air conditioning34 of 2971 in 9 reviews
very little room, no place for clothes, no fridgi, very badly working AC, non responsive management.
Booking network, July 2026, rated 1/10 by this guest
The air conditioning unit could not be adjusted under 16 degrees so the room was so hot and the fan supplied wasn’t much help
Booking network, July 2026, rated 5/10 by this guest
Unexpected charges and refunds32 of 2971 in 9 reviews
Ridiculously high charge to store luggage (15 pounds!) Expensive rooftop bar overcharged us for our drinks (not the price from the menu) and automatically added a very expensive service charge.
Booking network, June 2026, rated 6/10 by this guest
What’s crazy is that they ask £15 PER ITEM if you’d like to leave your luggage at the hotel for a couple hours.
Google, July 2026, rated 3/5 by this guest
Complaints the hotel left unresolved21 of 2971 in 14 reviews
No aircon when I raised it I was told the whole floor had issues the only other option was a windowless room under a private roof party.
Google, July 2026, rated 1/5 by this guest
Do not book a room here if you don't want to sleep on the street.
Google, June 2026, rated 1/5 by this guest
Something broken in the room18 of 2971 in 16 reviews
The electrical wiring in the room was frankly nonsensical with some switches doing nothing at all, and some lights requiring multiple switches to turn on?
Google, September 2026, rated 1/5 by this guest
Almost everything else, the room was like an oven, the air-conditioning didn't work and there was nobody on reception to complain to.
Booking network, June 2026, rated 3/10 by this guest
Problems in the bathroom17 of 2971 in 17 reviews
The water pressure was terrible and we couldn’t take showers in the morning.
Booking network, September 2026, rated 3/10 by this guest
Don’t take room 403, my family stayed there and couldn’t sleep well because of the terrible odors from the drain in the bathroom.
Google, May 2026, rated 2/5 by this guest
A booking not honoured16 of 2971 in 19 reviews
They had one room left and offered for us to move.
Booking network, July 2026, rated 4/10 by this guest
To cancel 3 rooms 8pm Saturday night 10 min before check in, not one not two but all 3..No management was on site to offer accommodation...
Google, June 2026, rated 1/5 by this guest
Serious reports
2 in 297 reviews, most common first. Shown beside the score, never averaged into it.
Bed bugs or bites1 of 297 reviews
the beds are riddled with bed bugs and we both have been bitten badly.
Booking network, August 2026, rated 4/10 by this guest
A physical hazard1 of 297 reviews
Also, there is no safety mechanism to prevent a door closing on someone - I tried to enter it once and closed and hit my shoulder.
Google, July 2026, rated 4/5 by this guest
These are guests' own accounts from their reviews. We have not verified them, and the hotel may dispute them. A report is counted only when the guest says it happened at the hotel and holds the hotel responsible.
Photos, checked
4 of the 60 guest photos we checked show damage or dirt (7%).
What it advertises, against the photos
Guests’ photos confirm: restaurant (1).
The hotel says it has no swimming pool, spa, gym or hot tub.
Price, place and rooms
Price
$213 is a typical night, from 303 dates checked in the coming year.
Weekends cost 26% more than weekdays
A typical night, month by month
Cheapest month: Jan 2027, $137Dearest month: Jun 2027, $284
Prices on booking sites, the day we checked
What each seller advertised on the one day we checked, so these sit outside the year-wide figures above and can fall below the typical price.
- Vio.com$234
- deals.goseek.com$234
- deals.etrip.net$234
- Super.com$235
- deals.dealbase.com$260
- app.thebookingbutton.com$272
- Booking.com$272
- Trip.com$272
Lowest advertised nightly rate for two adults; taxes and local fees are not included. Shown in US dollars.
Nearby
Leicester Square station is 89 m away by road, about 1 minute on foot. There are 21 bars or clubs within 200 metres.
- Nearest shop: Best-one1 min walk14 m by road
- Nearest main road: Charing Cross Road17 m
- Nearest station: Leicester Square1 min walk89 m by road
- The British Museum14 min walk1.1 km by road
- Big Ben17 min walk1.3 km by road
- Buckingham Palace25 min walk1.9 km by road
- Tower Bridge4.5 km
The lines are 5, 10 and 15 minutes on foot.
Distances follow the streets, not straight lines.
Rooms
3 room types, from 8 to 16 m².
- Compact Windowless Room8 m²Sleeps 21 Double bed
- Cozy Room11 m²Sleeps 21 Double bed
- Modern Room16 m²Sleeps 31 Double bed + 1 Sofa bed
From the hotel's own room descriptions, checked against each room's photos.
How it compares
How it ranks
Guests who booked rate it 7.9 out of 10. 34% of the 5,640 hotels in London are rated lower, and a typical one is rated 8.2.
Every review site, out of 100
32 Google reviewers ticked "Quiet", yet 15 guests complain about noise, and Charing Cross Road runs 17 m away.
If room size matters to you
Here, 68 of the 77 guests who mention room size complain. These nearby hotels do better on it.
More hotels in London
The nearest first, with our score for each.
How we know
297 reviews counted · 100 photos checked · updated 10 October 2026
- We collected this hotel's 795 most recent reviews from Google, Tripadvisor and the Booking network. 297 of them describe a stay in the last 2 years and are the ones counted here; the rest were 16 older, 191 in other languages and 291 with a score but no words.
- The hotel replied to 199 of its 200 newest Google reviews.
- 4 in every 100 reviews thank a staff member by name.
- 4 reviews mention a free upgrade, a cake or a gift.
- We looked at 100 photos: the first 40 of the hotel's own and the 60 newest from guests.
- Every number on this page is counted, not estimated. Anything in quotation marks is a guest's own words.