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Euston Square Hotel

3-star hotel · London, London

Long Weekend score

Weak

No serious reports. in 298 reviews

Guests rate nearly every hotel highly: half the hotels in London are rated 8.2 out of 10 or more. So our score shows how a hotel compares with the rest, not how luxurious it is.

  • Rated higher than 23% of London hotels
  • 71% of guest comments are praise
  • 77% of guest photos show no damage
How this score is made
  • Rated higher than 23% of London hotels. Compared with 5,640 hotels in London. Counts for 50% of the score.
  • 71% of guest comments are praise. 516 praise, 214 complain. Counts for 30% of the score.
  • 77% of guest photos show no damage. 46 of 60 photos. Counts for 20% of the score.
  • Serious reports are never counted in. They are flagged beside the score, because one matters even when everything else is good.
  • $166 a nighttypical for two, before tax · from $81
  • 1 min walkto Euston Square station
  • 298 guest reviewsfrom the last 2 years
  • 60 guest photostheirs, not the hotel's
Euston Square Hotel$166 a typical night
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At a glance

For

  • A station within walking distanceEuston Square is 42 m away
  • Location187 praise · 0 complain
  • Staff117 praise · 16 complain
  • Breakfast23 praise · 2 complain
  • Food13 praise · 1 complain

Against

  • On a main road: Euston Underpass31 m from the building
  • Guest photos show wear and dirt14 of the 60 photos guests took, and 0 of the hotel's 33
  • Room size62 complain · 10 praise
  • Quiet at night60 complain · 10 praise
  • Room condition20 complain · 18 praise

What guests reported

What guests say

298 reviews from the last 2 years. Most praised: location (187 guests). Weakest: room size, where 62 of the 72 who mention it complain.

Location1870Strength

We took the night train north directly from Euston station, so the hotel's location was perfect for us.

Google, July 2026, rated 3/5 by this guest

Very near to Euston station with plenty of options to eat locally.

Tripadvisor, March 2026, rated 4/5 by this guest
Food131Strength

A great stay thanks to the incredibly kind and welcoming staff, especially the friendly receptionist; the hotel’s convenient location and delicious food made the experience even better.

Tripadvisor, March 2026, rated 5/5 by this guest

On site dining provided convenience and value for money food/drinks.

Booking network, January 2026, rated 8/10 by this guest
Breakfast232Strength

Good location Standard British Breakfast and Continental.

Booking network, June 2026, rated 8/10 by this guest

Great breakfast - lovely staff.

Tripadvisor, December 2025, rated 5/5 by this guest

Breakfast was £21 for a continental each.

Booking network, April 2026, rated 6/10 by this guest
Staff11716Strength

The rooms are small but that is expected for London, the service was great, we couldn’t figure out how to use the tablet in the bedroom and were attended to very quickly.

Google, April 2026, rated 4/5 by this guest

Lovely space, clean and nice staff

Booking network, January 2026, rated 7/10 by this guest

Staff were not cooperative to give alternative in case of unsatisfied with the given room as well as the price was high compared to the quality of the hotel.

Tripadvisor, June 2026, rated 1/5 by this guest
Cleanliness8120Mostly good

I liked that everything was very clean and the location was great.

Booking network, May 2026, rated 9/10 by this guest

The room was clean and modern.

Booking network, July 2026, rated 8/10 by this guest

The room was not particularly clean and the hotel generally was quite rundown.

Booking network, February 2026, rated 3/10 by this guest
Beds2714Mostly good

Comfortable bed so had a good sleep.

Booking network, April 2026, rated 7/10 by this guest

nice comfy bed nice location!

Booking network, January 2026, rated 7/10 by this guest

Tv only had two working channels, the room looked nothing like the pictures, pillows were awful, the shower had no pressure at all- was dripping when turned on

Booking network, August 2026, rated 3/10 by this guest
Value3019Mostly good

Best value for money hotel with the most amazing friendly staff

Booking network, July 2026, rated 10/10 by this guest

Clean, comfortable and reasonably priced

Tripadvisor, July 2026, rated 5/5 by this guest

Nice location, but this room was very poor both in value and size.

Booking network, December 2025, rated 3/10 by this guest
Room condition1820Split

The room felt poorly maintained, and for the price, I expected a much higher standard.

Tripadvisor, August 2026, rated 1/5 by this guest

Very nice rooms, dated, but nice.

Google, August 2026, rated 5/5 by this guest

Needs some TLC to the bathroom room 107.

Booking network, April 2026, rated 6/10 by this guest
Room size1062Weak spot

While the room was extremely small, the staff kindly provided us with our room very early in the morning, which more than made up for the limited space.

Google, March 2026, rated 4/5 by this guest

Very basic small room and facilities, very loud street noise, not as good value as other hotels we’ve stayed in in London for the same price / cheaper

Booking network, January 2026, rated 5/10 by this guest

Stayed here for 2 nights .Excellent location but rooms very small ,No were to hang clothes or coats just a tiny rail with some coat hangers.

Tripadvisor, March 2026, rated 3/5 by this guest
Quiet at night1060Weak spot

Buzzing in bedroom from the air conditioning.

Booking network, January 2026, rated 8/10 by this guest

Beds were very uncomfortable mattress was hard and bed squeaked not great.Had an awful nights sleep.Very noisy room opposite lift.

Booking network, March 2026, rated 4/10 by this guest

The room has no soundproofing and you may as well sleep outside on the euston road.

Google, March 2026, rated 1/5 by this guest

Too few mentions to judge: views.

Who stays, and their score out of 10

Couples7.3280 reviews
Solo travellers6.9213 reviews
Families7.562 reviews
Friends7.448 reviews
Business trips6.628 reviews

From every review of the last two years that gives a score and says who travelled, including those with no words.

All 1,004 Google ratings

5 stars34%
4 stars27%
3 stars22%
2 stars8%
1 star9%

Problems guests raised

Raised most: problems in the bathroom, in 31 of 298 reviews.

Problems in the bathroom31 of 2981 in 10 reviews

Room was a bit slanted so toilet door couldn’t be closed.

Booking network, May 2026, rated 7/10 by this guest

Would have preferred more privacy re bathroom

Booking network, August 2026, rated 7/10 by this guest
Unexpected charges and refunds18 of 2981 in 17 reviews

I didn’t see anywhere before booking there is an additional service charge.

Booking network, January 2026, rated 8/10 by this guest

I don't think it is good value for money, leaky air con, the lift didn't work properly and hidden additional charge

Booking network, August 2026, rated 5/10 by this guest
Not as shown or booked14 of 2981 in 21 reviews

I presumed a double room would be a double bed.

Booking network, March 2026, rated 7/10 by this guest

I feel we was placed in a poorer room than pictured

Booking network, August 2026, rated 5/10 by this guest
Something broken in the room13 of 2981 in 23 reviews

Bad points no wardrobe but coat hangers and the hair dryer didn’t work

Google, April 2026, rated 4/5 by this guest

The TV remote control didn't work

Booking network, May 2026, rated 4/10 by this guest
Complaints the hotel left unresolved12 of 2981 in 25 reviews

Staff is helpful but unfortunately did not have any solutions for the infra challenges within the hotel.

Tripadvisor, November 2025, rated 3/5 by this guest

As is a "nothing we can do about it" attitude - despite raising to the management team, when I asked again when the wheelchair lift would be fixed or an alternative provided the answer was a shrug and that there was no timeline for either.

Google, March 2026, rated 1/5 by this guest
Mould or damp11 of 2981 in 27 reviews

Mold on shower ceiling, around bottom of tray etc.

Booking network, January 2026, rated 8/10 by this guest

Good room service BUT my basement room smelled musty and of drains.

Google, October 2026, rated 2/5 by this guest

Serious reports

None found in 298 reviews.

Someone fell illNone found
Bed bugs or bitesNone found
Something stolenNone found
Harassment or discriminationNone found
A physical hazardNone found

Photos, checked

14 of the 60 guest photos we checked show damage or dirt (23%).

Guest photos showing damage or dirt14 of 6023%

Of 60 guest photos, 14 show damage or dirt: dirty surfaces in 6, mould or damp in 5, peeling paint or cracks in 4 and stains in 4, and some photos show more than one. Of the hotel's own 33, 0 do.

The hotel says it has no swimming pool, spa, gym or hot tub.

Price, place and rooms

Price

$166 is a typical night, from 307 dates checked in the coming year.

$166Typical night
$81Cheapest night
$326Dearest night

Weekends cost 18% more than weekdays

A typical night, month by month

Cheapest month: Jan 2027, $110Dearest month: Jul 2027, $213

Prices on booking sites, the day we checked

What each seller advertised on the one day we checked, so these sit outside the year-wide figures above and can fall below the typical price.

  • Super.com$200
  • Priceline$210
  • Vio.com$213
  • deals.goseek.com$213
  • deals.etrip.net$213
  • deals.dealbase.com$217
  • traveluro.com$221
  • trivago.deals$224

Lowest advertised nightly rate for two adults; taxes and local fees are not included. Shown in US dollars.

Nearby

Euston Square station is 42 m away by road, about 1 minute on foot. There are 5 bars or clubs within 200 metres.

  1. Nearest main road: Euston Underpass31 m
  2. Nearest station: Euston Square1 min walk42 m by road
  3. Nearest shop: Plentiful Foods Ltd3 min walk196 m by road
  4. The British Museum18 min walk1.4 km by road
  5. Big Ben3.3 km
  6. Buckingham Palace3.7 km
  7. Tower Bridge5.7 km

The lines are 5, 10 and 15 minutes on foot.

Bars and clubs right outside, within 200 m5
Places to eat within a 5 minute walk122

Distances follow the streets, not straight lines.

Rooms

5 room types, from 6 to 12 m².

  • Single Room6 m²Sleeps 1
  • Double Room7 m²Sleeps 2
  • Superior Double Room10 m²Sleeps 2
  • Twin Room11 m²Sleeps 2
  • Double Room without Window12 m²Sleeps 2

From the hotel's own room descriptions, checked against each room's photos.

How it compares

How it ranks

Guests who booked rate it 7.5 out of 10. Only 23% of the 5,640 hotels in London are rated lower, and a typical one is rated 8.2.

Every review site, out of 100

Google723.6 of 5 · 1,004 reviews
Tripadvisor683.4 of 5 · 1,837 reviews
Booking sites, guests who stayed757.5 of 10 · 3,803 reviews

27 Google reviewers ticked "Quiet", yet 60 guests complain about noise, and Euston Underpass runs 31 m away.

If room size matters to you

Here, 62 of the 72 guests who mention room size complain. These nearby hotels do better on it.

The Lalit LondonLondon · scored 90 out of 100 · $303 a night377Mostly goodNovotel London BridgeLondon · scored 76 out of 100 · $314 a night379Mostly goodThe Grafton Arms Pub & RoomsFitzrovia · scored 97 out of 100 · $293 a night380Strength

More hotels in London

The nearest first, with our score for each.

The Wesley EustonLondon · $190 a typical night59 · MixedThe Standard, LondonLondon · $375 a typical night89 · StrongRadisson Blu Hotel, London Mercer StreetLondon · $506 a typical night86 · StrongThe Harrison Pub & HotelLondon · $222 a typical night83 · StrongKaya Great Northern Hotel, LondonLondon · $315 a typical night80 · Strong

All hotels in London

How we know

298 reviews counted · 93 photos checked · updated 12 October 2026
  • We collected this hotel's 838 most recent reviews from Google, Tripadvisor and the Booking network. 298 of them describe a stay in the last 2 years and are the ones counted here; the rest were 189 older, 69 in other languages, 281 with a score but no words and 1 about the restaurant rather than a stay.
  • The hotel replied to 93 of its 200 newest Google reviews.
  • 3 in every 100 reviews thank a staff member by name.
  • 3 reviews mention a free upgrade, a cake or a gift.
  • We looked at 93 photos: the first 33 of the hotel's own and the 60 newest from guests.
  • Every number on this page is counted, not estimated. Anything in quotation marks is a guest's own words.
Euston Square Hotel1 of 5
A lobby with a black and white hexagonal marble floor, glass doors opening onto a street with trees, and a lift set into a stone-panelled wall.
A lobby with a black and white hexagonal marble floor, glass doors opening onto a street with trees, and a lift set into a stone-panelled wall.
A lounge area in a hotel lobby with leather armchairs, a leather sofa, grey chairs, a framed mirror, bookshelves and a pendant light.
A lounge area in a hotel lobby with leather armchairs, a leather sofa, grey chairs, a framed mirror, bookshelves and a pendant light.
An empty restaurant dining room with set tables, lit candles, red upholstered chairs and a grey banquette along the right wall.
An empty restaurant dining room with set tables, lit candles, red upholstered chairs and a grey banquette along the right wall.
A restaurant dining room with red upholstered chairs, a grey banquette, red leather booths and pendant lights, with no people visible.
A restaurant dining room with red upholstered chairs, a grey banquette, red leather booths and pendant lights, with no people visible.
A curved bar counter with red stools, shelves of bottles and hanging wine glasses, and a red banquette seating area in the background.
A curved bar counter with red stools, shelves of bottles and hanging wine glasses, and a red banquette seating area in the background.

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