Heeton Concept Hotel - Luma Hammersmith
3-star hotel · Hammersmith, London
Guests rate nearly every hotel highly: half the hotels in London are rated 8.2 out of 10 or more. So our score shows how a hotel compares with the rest, not how luxurious it is.
- Rated higher than 70% of London hotels
- 81% of guest comments are praise
- 95% of guest photos show no damage
How this score is made
- Rated higher than 70% of London hotels. Compared with 5,640 hotels in London. Counts for 50% of the score.
- 81% of guest comments are praise. 577 praise, 131 complain. Counts for 30% of the score.
- 95% of guest photos show no damage. 57 of 60 photos. Counts for 20% of the score.
- Serious reports are never counted in. They are flagged beside the score, because one matters even when everything else is good.
- $129 a nighttypical for two, before tax · from $62
- 4 min walkto Hammersmith (Circle and Hammersmith & City lines) station
- 298 guest reviewsfrom the last 2 years
- 60 guest photostheirs, not the hotel's
At a glance
For
- A station within walking distanceHammersmith (Circle and Hammersmith & City lines) is 332 m away
- Location201 praise · 1 complain
- Staff145 praise · 8 complain
- Value36 praise · 4 complain
- Beds29 praise · 3 complain
Against
- On a main road: Glenthorne Road19 m from the building
- Room size33 complain · 27 praise
- Breakfast32 complain · 12 praise
- Views8 complain · 0 praise
- Something broken in the room14 of 298 guests
What guests reported
What guests say
298 reviews from the last 2 years. Most praised: location (201 guests). Weakest: breakfast, where 32 of the 44 who mention it complain.
Location2011Strength
Excellent room and location- would have liked washbasin in wc.
Booking network, March 2026, rated 9/10 by this guest
Very nice hotel in a strategic point of London.
Tripadvisor, February 2026, rated 5/5 by this guest
Staff1458Strength
The friendlyness of the lady checking in
Booking network, May 2026, rated 5/10 by this guest
Staff friendly and helpful.
Booking network, August 2026, rated 8/10 by this guest
The reception staff ignore you, no greeting/ smiles, completely unhelpful, when you try to ask them anything it’s an inconvenience for them.
Google, March 2026, rated 1/5 by this guest
Beds293Strength
Clean, spacious rooms, comfortable beds, and very helpful reception staff.
Google, June 2026, rated 5/5 by this guest
Spotless room with comfortable bed
Booking network, August 2026, rated 8/10 by this guest
The mattresses could be a bit more comfortable.
Booking network, July 2026, rated 8/10 by this guest
Value364Strength
The price-performance ratio was excellent.
Google, January 2026, rated 5/5 by this guest
Great value for money, recommended for short stay
Booking network, May 2026, rated 8/10 by this guest
Cleanliness7917Mostly good
The room was clean and comfortable, and the staff were friendly and helpful.
Booking network, September 2026, rated 10/10 by this guest
The hotel is very clean, quiet, the staff is super friendly, kind and helpful.
Tripadvisor, February 2026, rated 5/5 by this guest
The room wasn't that clean.
Booking network, September 2026, rated 7/10 by this guest
Quiet at night3214Mostly good
It was quiet and peaceful with a comfortable bed.
Booking network, March 2026, rated 7/10 by this guest
Nice quiet and well appointed rooms.
Booking network, March 2026, rated 10/10 by this guest
I loved most of it but the air conditioner was really loud and made it a bit hard to sleep, but overall it was a very nice place and I recommend
Booking network, July 2026, rated 10/10 by this guest
Room condition1611Split
The property is smaller than it seems and very outdated
Booking network, May 2026, rated 4/10 by this guest
Now the rooms look a bit older
Booking network, June 2026, rated 7/10 by this guest
Worn out and grubby with broken sockets and an air of neglect.
Booking network, June 2026, rated 3/10 by this guest
Room size2733Split
The rooms are small and oddly partitioned, but well-equipped; overall, it's worth recommending.
Google, June 2026, rated 4/5 by this guest
The rooms were small and cramped.
Google, August 2026, rated 4/5 by this guest
Stanza piccolissima, servizi igienici strettissimi e spazi claustrofobici, colazione senza possibilità di sedersi ma da consumare on the go oppure in piedi.
Booking network, March 2026, rated 7/10 by this guest
Breakfast1232Weak spot
Take away breakfast at a far too high price.
Google, June 2026, rated 2/5 by this guest
Lack of breakfast but plenty of places locally
Booking network, August 2026, rated 10/10 by this guest
Also, breakfast had quite few options.
Booking network, April 2026, rated 7/10 by this guest
Views08Weak spot
Didn’t like being below road level meaning no view but that’s a small don’t like.
Booking network, August 2026, rated 9/10 by this guest
No windows in room (this needs to be communicated in advance), too expensive for what it offers
Booking network, July 2026, rated 7/10 by this guest
Very small room , given a room with no view
Booking network, March 2026, rated 6/10 by this guest
Too few mentions to judge: food.
Who stays, and their score out of 10
From every review of the last two years that gives a score and says who travelled, including those with no words.
All 1,064 Google ratings
Problems guests raised
Raised most: something broken in the room, in 14 of 298 reviews.
Something broken in the room14 of 2981 in 21 reviews
Some of the room's electrical function failed..specifically, motion sensor for lighting .
Booking network, May 2026, rated 7/10 by this guest
Light in mini fridge wont turn off unless you unplug from the wall.
Booking network, September 2026, rated 9/10 by this guest
Problems in the bathroom13 of 2981 in 23 reviews
Fantastic location, clever design but having just a sink in the main room lacks privacy
Booking network, April 2026, rated 8/10 by this guest
Room felt small and also the toilet was a bit to personal to the room maybe could do with a proper door
Booking network, August 2026, rated 7/10 by this guest
Not as shown or booked11 of 2981 in 27 reviews
No bar as stated online, ended up not staying because it was that bad, would never stay again.
Booking network, August 2026, rated 1/10 by this guest
Small room as compared to the picture shown, no fridge or microwave available in the room.
Booking network, June 2026, rated 8/10 by this guest
Expensive food and drinks8 of 2981 in 37 reviews
Didn’t have breakfast thought it was a bit expensive for what they had there.
Booking network, August 2026, rated 8/10 by this guest
The continental breakfast was a little pricey for what you got so we skipped it most days.
Booking network, July 2026, rated 10/10 by this guest
A booking not honoured7 of 2981 in 43 reviews
I were first placed in floor -1 and were moved to 3 only after we complained.
Booking network, August 2026, rated 7/10 by this guest
So weird, why they clean has to require also, the room not the same one I ordered, keycard always problems can’t work, door closed problem, also smells bad 😢😢
Google, October 2026, rated 2/5 by this guest
Complaints the hotel left unresolved6 of 2981 in 50 reviews
The only hotel out of the hundreds we've visited where I left behind a personal item, and when we called the hotel they told my husband that according to the maids I hadn't left anything, which is false since I'm 100% sure I left it in the bathroom; so I guess they liked it and kept it
Google, January 2026, rated 1/5 by this guest
A day later a request to make up the room was ignored, so dealing with trash damp dirty towels an extra day was not comfortable.
Google, September 2026, rated 2/5 by this guest
Serious reports
3 in 298 reviews, most common first. Shown beside the score, never averaged into it.
Bed bugs or bites2 of 298 reviews
bed bug bites unfortunately.
Booking network, March 2026, rated 7/10 by this guest
Bed bugs here ruined our stay and part of our vacation!
Google, June 2026, rated 1/5 by this guest
Someone fell ill1 of 298 reviews
We all ended up getting sick.
Google, June 2026, rated 1/5 by this guest
These are guests' own accounts from their reviews. We have not verified them, and the hotel may dispute them. A report is counted only when the guest says it happened at the hotel and holds the hotel responsible.
Photos, checked
3 of the 60 guest photos we checked show damage or dirt (5%).
What it advertises, against the photos
Guests’ photos confirm: restaurant (3).
The hotel says it has no swimming pool, spa, gym or hot tub.
Price, place and rooms
Price
$129 is a typical night, from 298 dates checked in the coming year.
Weekends cost 28% more than weekdays
A typical night, month by month
Cheapest month: Jan 2027, $92Dearest month: Jul 2027, $159
Prices on booking sites, the day we checked
What each seller advertised on the one day we checked, so these sit outside the year-wide figures above and can fall below the typical price.
- Super.com$176
- traveluro.com$184
- Priceline$191
- Vio.com$192
- deals.goseek.com$192
- deals.dealbase.com$192
- deals.etrip.net$192
- billabook.com$206
Lowest advertised nightly rate for two adults; taxes and local fees are not included. Shown in US dollars.
Nearby
Hammersmith (Circle and Hammersmith & City lines) station is 332 m away by road, about 4 minutes on foot. There are 2 bars or clubs within 200 metres.
- Nearest main road: Glenthorne Road19 m
- Nearest station: Hammersmith (Circle and Hammersmith & City lines)4 min walk332 m by road
- Nearest shop: Lidl6 min walk441 m by road
- Buckingham Palace6.9 km
- Big Ben8.0 km
- The British Museum8.3 km
- Tower Bridge12.0 km
The lines are 5, 10 and 15 minutes on foot.
Distances follow the streets, not straight lines.
Rooms
12 room types, from 12 to 20 m².
- Standard Double Room12 m²Sleeps 2
- Superior Double Room18 m²Sleeps 2
- Deluxe Plus Room with Sofabed18 m²Sleeps 41 Sofa bed + 1 Queen bed
- Luma Twin room18 m²Sleeps 2
- Studio18 m²Sleeps 21 Double bed
- Superior Double Room (Luma)18 m²Sleeps 2
The other 6 room types
- Deluxe Room with Sofa bed20 m²Sleeps 3
- Double Room with Two Double Beds20 m²Sleeps 4
- Superior Family Room20 m²Sleeps 61 Double bed + 2 Bunk bed
- Deluxe Studio20 m²Sleeps 21 Double bed
- Superior RoomNot statedSleeps 61 Double bed + 2 Bunk bed
- Standard Double or Twin RoomNot statedSleeps 4
From the hotel's own room descriptions, checked against each room's photos.
How it compares
How it ranks
Guests who booked rate it 8.8 out of 10. 70% of the 5,640 hotels in London are rated lower, and a typical one is rated 8.2.
Every review site, out of 100
71 Google reviewers ticked "Quiet", yet 14 guests complain about noise, and Glenthorne Road runs 19 m away.
If views matters to you
Here, 8 of the 8 guests who mention views complain. These nearby hotels do better on it.
More hotels in London
The nearest first, with our score for each.
How we know
298 reviews counted · 100 photos checked · updated 12 October 2026
- We collected this hotel's 893 most recent reviews from Google, Tripadvisor and the Booking network. 298 of them describe a stay in the last 2 years and are the ones counted here; the rest were 125 older, 166 in other languages, 303 with a score but no words and 1 about the restaurant rather than a stay.
- The hotel replied to 76 of its 200 newest Google reviews.
- 8 in every 100 reviews thank a staff member by name.
- 1 review mentions a free upgrade, a cake or a gift.
- We looked at 100 photos: the first 40 of the hotel's own and the 60 newest from guests.
- Every number on this page is counted, not estimated. Anything in quotation marks is a guest's own words.